The market share of private label products at Greek supermarkets has doubled within five years, according to a Europe-wide survey by SymphonyIRI, which measured their quota at 16 percent in 2012 reports Kathimerini.

Although this is among the lowest levels seen in Europe, the protracted recession and the increase in the retailers’ investment in developing their own brands have contributed to the belief that this sector has considerable scope for growth in the local market.