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Cinema City’s total investment on the local market is predicted to reach EUR 100 million in 2013. The figure will increase as the company plans to double its local network over the next couple of years.
With 12 screens – all of them digital and seven 3D – and 2,087 seats, Cinema City’s latest multiplex, which opened last week in Ploiesti Shopping City, is said to be the largest nationwide outside the capital Bucharest, and the 14th in the national network. The project cost some EUR 5 million, taking Cinema City’s total investments in Romania close to EUR 100 million, a level which should be reached in 2013, said Mooky Greidinger, CEO of Cinema City International, at the opening event. While further expansion depends on the opening of new shopping malls, Greidinger disclosed that the company has ambitious plans for the next couple of years and has set out to reach 30 multiplexes on the local market in 2014. “When we came here in 2007 and said we wanted to reach 20 multiplexes people looked at me like I was crazy but today, despite the economic situation, we are opening our 14th multiplex and we want to reach 30,” said the CEO.
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