Two global events to rock the Balkans in 2012

Paris, London and New York are going to be envious next March, when two major global marketing and communications event take place in Zagreb and Belgrade on 1-2 March 2012 and 8 – 9 March 2012 respectively. The Marketing Kingdom, taking place in Zagreb from 1- 2 March 2012...

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Two global events to rock the Balkans in 2012



thepworld.com - 11.01.2012

Paris, London and New York are going to be envious next March, when two major global marketing and communications event take place in Zagreb and Belgrade on 1-2 March 2012 and 8 – 9 March 2012 respectively.

The Marketing Kingdom, taking place in Zagreb from 1- 2 March 2012 is the first ever global marketing event to take place in the capital of Croatia. Sponsored by Hypo Alpe Adra Bank, the two day extravaganza features groundbreaking presentations on social media and marketing by the world’s biggest industry names including representatives from Facebook, Yahoo!, BMW, Manchester City Football Club and Mastercard.

“The Marketing Kingdom is without doubt the most important marketing event to take place in our region in 2012. We have assembled a speaker panel that is shaping the marketing industry on daily basis. More than twenty speakers from the world’s most admired companies will share with their regional colleagues the latest challenges, trends and issues in social media and marketing. The event is extension of our Marketing Experience which took place last October in Belgrade and had over 300 delegates” , explainsRozetta, Experience Officer at The P World, the main organizer of the Marketing Kingdom.

For those that work in the PR and communications industry, Belgrade will again be the host city for the largest PR event in Central and Eastern Europe the Corporate Communications Experience which will take place from 8 – 9 March 2012 and is also sponsored by Hypo Alpe Adria Bank.

The 2012 edition of The Corporate Communications Experience will center around four main issues facing the PR industry today: reputation management, CSR, PR measurement and social media for PR. The event will feature more than twenty global speakers including senior PR representatives from Jumeirah Group in Dubai, Pfizer, Henkel, Philips, Ipsos Mori and Microsoft. The Corporate Communications Experience also includes a reputation management masterclass led by Princess Diana’s former Private Secretary and Mary Jo Jacobi, BP’s reputation officer and the woman in charge of rebuilding BP’s reputation after the Gulf Oil Spill.

www.thepworld.com


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